MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
TRAVEL WITH MERINO
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Let customers speak for us
from 665 reviewsI have multiple of the original short sleeve shirts, which I love for hiking and wearing out and about - particularly with leggings since they are slightly longer. The cut of this shirt is also great, but different- shorter and less fitted. I've paired with jeans and leggings and looks equally great with both! Currently debating what my next color will be.
I get blisteres even in well worn in boots but putting this wool in my liner sock worked a treat! No blisters on my forst hike of the year and it felt very comfortable against my skin!
I love my grip 6 ankle socks. They are the most comfortable sock I own and make my feet feel great! Very warm in the winter but comfortable when active.
I’m an overpronater so have always been prone to blisters on the inside of my feet from friction while running. I’m training for another half marathon after taking a year off running due to pregnancy, and noticed blisters forming as I upped my mileage. I stumbled across the blister wool and thought it was a great idea - I already use wool running socks! I slather Bag Balm on my blister-prone areas and then put the blister wool over it and carefully put my wool socks on. The wool forms little flat clumps when I’m done that easily peel off my socks. It works great for preventing new blisters! I’ll be telling my active friends and family about this stuff!
I live in northcentral Montana and to say that it gets cold here is an understatement. I have always worn wool long johns, socks and undies. I have tried them all especially the made in USA ones. All have been fine but the fit of the Wuru ones is the best and the prices were very fair. Let me be clear that they are not buying me a steak dinner or anything for this review. Just a good company with very good products. I will be ordering again and again. Thanks you guys.
Want one in every color!
Got it for a gift - I can't wait to use it at outdoor concerts this summer and other outdoor gatherings. Like everything else, I've grown to know I can trust the quality I get from Wuru products.
Honestly it’s one of if not the best wool shirt I have in my collection. I have quite a few from different brands and this one is my favorite and has held up the best to date. If there is a downside it’s I can’t get more. They have been out of stock of items that I have been looking to add for quite a while now…
I love the hoody. It feels great and is not too warm and not too cold. It works well against sun and most mosquitoes/sand flies. I usually always wore tsirts when hiking, but the hoody now replaces these, especially when I'm on long hikes. It takes quite a long time to smell bad (comparable to e.g. icebreaker) and then you can wash it in cold river water (without soap). It dries quickly. The material is thin and you have to be a little bit careful, but I don't know of any nice&thin merino shirt where this isn't the case. First I wanted the blue hoody but it was sold out. However, it only took two days for me to fall in love with the orange color. I would also like to thank the customer service for quickly processing my request after something went wrong. In summary I am extremely happy with the hoody, its simple, fitts well (have it in S), looks good and does what it needs to do :)
These are perfect for when my husband walks the dog on cold winter days here in Michigan. They fit under his jeans perfectly and he says they really keep the chill out. He is always on the hunt for quality products made in the USA and these are a winner!
Although husband has not worn because our February is much warmer than usual, the fit is nice. His shoulders are broad with a slim torso and long arms. I ordered a medium.
My wardrobe has every color. They launder well and hold their shape.
Was looking for a Wool base layer Made in America and am glad I found this company. It has been a great product, very comfortable and warm. I'll definitely come back to this company again.
Love this thing it’s warm but not too hot. Dries super fast. Hoodie is good size. Highly recommend.